Digital Marketing Trends in 2019

Digital Marketing Trends

5 Digital Marketing Trends to Watch Out for in 2019

TDM keeps you up to date with the latest Digital Marketing Trends!

Digital marketing has the power to change the game for any business. A marketing campaign which is effectively executed can increase the demand for a product or service that a business may offer. However, with changing times, the most profitable areas of digital marketing are also changing rapidly. As the New Year ascends the horizon, it’s time that we review the top digital marketing trends so that we can prepare ourselves well for the road ahead…

Video Content on the Net Will Continue to Overtake TV:

With your potential visitors’ attention spans getting shorter, the web is being browsed faster than ever before. It has been estimated that 75% of the world’s mobile data traffic will be video related soon. People don’t chase ads, they chase entertainment. So, in order to engage your visitors/viewers with video content, we suggest that your digital marketing strategy should be centered around ‘telling a story’ or making ‘how to videos’.
People prefer to watch a “how to do video” on YouTube rather than reading the user’s manual

Read a useful article about Video Content Marketing

Voice Searching Marketing will be the Norm:

Voice search will dominate the marketing industry in 2019 and beyond. If you do not take advantage of this technology, then, you will lag behind. With Siri, Alexa & Google Home gaining popularity and as it is in its nascent stage and that is perhaps the best thing about it right now. You have plenty of time to understand and incorporate this advanced tool into your digital marketing strategy and make the most of it.

Focus Your Spending on Mobile:

Majority of today’s internet traffic comes from mobile devices. It shouldn’t come as a surprise then, that mobile spending is expected to rise by 72% by 2019. So, focus your spending on mobile for people are more likely to read an article like this on an iPhone than an iMac.

Use Native Advertising before Traditional Advertising:

Native digital display advertising spending is increasing exponentially with every year. The reason attributed to its growing popularity is its uniqueness. If you want to expand your horizons and reach more people/customers, the advertisements must naturally blend with the content around it. The Native ad appears as the content and not like a display ad. Thus it does not look like an ad and performs a lot better.

Read our article about Traditional Marketing and Digital Marketing: An Overview

Immersive Technology is here to Stay:

Everybody – from Google to Sony and Facebook are investing in immersive Technology. Immersive Technology softens the difference between the physical and digital worlds and creates an almost realistic experience/environment for your customer/user. Through virtual reality (VR) your customer gets transported directly to you rather than having to flip pages, it places the customer at the centre of attention, which can be a lot of fun for the former. So, this is a digital marketing trend for 2019 that you just cannot ignore!!

If you would like to know how these latest trends can be incorporated to boost your marketing contact TDM Agency, we are a boutique digital marketing agency which is always abreast with the latest digital marketing trends and can, therefore, help you achieve your business goals.
Contact us today at!!!

Read our article about social media marketing & tips to promote your brand or products:-

Facebook Advertising

How to Use Twitter to Advertise Your Business

Instagram Marketing

LinkedIn Marketing

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