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How to Improve Your Customer Engagement
Customer engagement is vital to the growth of your business. The stronger it is, the more are the chances of your customers involving themselves in the evolution of your brand and becoming its loyal advocates. Mentioned below are a few tips to help you improve your customer engagement:
It is emotion and not price that drives engagement. Statistics show that people are drawn towards companies whose values are in alignment with their own. Since emotions play a significant role in customer relationship building and enhancement, it is necessary that you define your core values around them. A brand’s identity is reflective of its core values. So, be bold in deciding the qualities you want your brand to be representative of. Such confidence would strongly resonate with your audience/customers.
Humanize your Brand
In order for you to have an emotional connection and consequently better engagement with your customers, you need to humanize your brand. The challenge lies in involving your customers with your brand in a manner that does not come off as patronizing or insincere. By communicating with your customers in a way that is personal and genuine, you will be able to win their trust and forge a long-lasting relationship with them.
Showcase your Authenticity
By showcasing your authenticity in the form of your core values and advertising efforts, you can make a powerful impact on your customers.
Make it Easy
The process of a customer interacting with your business’ promotions, content, beta versions, giveaways, surveys etc is as much a part of customer engagement as is the cultivation of an authentic emotional attachment to your brand. These processes (business promotions, surveys etc), should, therefore, be made as simple as possible to boost brand engagement.
Make it Fun
Customer experience is an important aspect of the whole customer relationship building strategy. Walking a customer through a long process can be tedious and boring, so, you need to come up with ways to engage him/her. Adding a little bit of fun can do wonders for it not only keeps the customer engaged but also reaffirms your brand identity.
Give Back to your Advocates
It’s important that you give back to your advocates for they are the ones who promote your business through positive word-of-mouth and glowing reviews. You can reward them by offering Rebates (discount codes or free samples), Influence (recognition or cross-promotion), Privileged Access (Beta testing or a say in your roadmap). You can also be creative and personalize your rewards – the important thing here is to recognize the efforts put in by an advocate. This also gives you an opportunity to honour your core values and create memories.
With the aforementioned tips in mind, you can really improve your customer engagement and consequently your business prospects.