Twitter Advertise Campaign
7 Steps – Twitter to Advertise Your Business
If you’ve been flirting with the idea of using twitter to promote your business but not feeling confident about being able to do it correctly, read below. We have compiled a number of ways through which you can better advertise through Twitter and boost your brand image.
Start a Robust Twitter Page:
While setting up a twitter page for your company, make sure that you choose the image/picture that best represents your company. If you happen to be a small-size business, then an individual’s picture will be just fine. However, if you are a larger organization, then it would be better to use a logo (in place of an individual’s picture).
Complete Your Twitter Profile:
Everything on your Twitter profile should be filled out completely/updated so that nothing is left to people’s imagination when it comes to understanding your company.
Start Posting:
Once your Twitter profile has been set up, it is time for you to start adding posts and engaging with others on Twitter. You need to keep in mind that you can only write upto 140 characters. Make use of graphics and images to make your content more interactive and compelling.
Go for Hashtags:
Hashtags are a great way to catch the attention of twitterati. Take 10 minutes to search for what is trending and if it happens to be relevant to your piece of content, quickly incorporate that in the form of hashtags in your post and see the result. Your twitter will be flooded with tweets, likes and comments.
Invent Your Own Hashtags:
Come up with your own hashtags. Make sure that they are interesting and not overtly promotional. It has been seen that hashtags that are witty, funny, thoughtful and topical generally do well.
Check out the Competition:
Keep a close watch on what your competitors are upto. You may discover some new ways to improving business through the use of Twitter.
Start Directing Traffic to Your Site:
Once you have been successful in building a following on Twitter, you can start directing your followers to your website. For example, if you have a new product or service, you can tweet about it and ask people to check it out on your website.
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