Immersive Technology

Immersive Technology is Here to Stay

Immersive Technology is here to stay. Is your business ready?

Our life is increasingly becoming dependant on technology. From ordering groceries to booking a cab and managing finances – we use technology in all our waking moments. Immersive technology which includes Augmented Reality (AR) and Virtual Reality (VR) is set to re-define the digital marketing scenario. It has been predicted that immersive technology will very soon become an integral part of our day to day lives which would include shopping experience, real estate, healthcare, education to name a few. This technology can provide a number of benefits to a marketer which is why they cannot help but gravitate towards it.

Tell Stories in Ways Never before Possible:

We can easily see why audiences have been captivated by AR games such as Jurassic Park Alive – when reality blends with non-reality, the experience is a novelty and therefore highly captivating to the user. However, the greatest stories are meant to be told through the use of fully immersive virtual marketing. Marketers and businesses can capitalize hugely upon immersive technology as it makes the user feel that he/she is central to the narrative of the story.

Highly Emotive Experiences:

AR and VR allow brands to come up with stories and environments which are unique. This is an incredible thing because in today’s world users value experience over the product. For instance, you can now experience shopping without having to physically visit a store!! Sounds cool, isn’t it? All you need to do is put on your VR headset and start moving. As you move, you will see the grocery items appear before you that would make you feel that you are actually in a real grocery store!! Shopping virtually without leaving the comfort of your home can make for a highly emotive experience for a user.

Virtual marketing space is on the verge of exploding – with Facebook, Google and Microsoft making significant investments in virtual marketing, it has been estimated that a large number of businesses are preparing to jump on the VR bandwagon! Immersive technology’s unique story-telling capability in combination with CGI film-making presents a great opportunity to showcase life-like scenarios.

Thus, the power of immersive technology is undeniable – smart brands are already using it as a part of their content marketing strategy.

TDM Agency is a boutique digital marketing agency which can give your brand engagement strategy a new lease of life through skillfully incorporating immersive technology into it. Contact us today at info@tdmagency.com!!!