SEO and PPC are Better when Used Together
SEO and PPC are approached as completely different strategies by many. Afterall, there are quite a few differences between the two but the fact is that both are two sides of the same coin – search. When you look more closely, there are many ways in which SEO and PPC complement each other. If you are able to capitalize on these commonalities, your search strategy can bring you enormous benefits. We have listed out 5 ways in which PPC and SEO are better when used together.
Visibility:
Combining SEO and PPC efforts can bring you more visibility on the SERP (Search Engine Results Page). Businesses often cut down on their PPC efforts when they achieve top rank on a particular search term. It is, however, important that you remember that PPC ads are what drive the top two-three results on most SERPs. It is by dominating both the organic and paid search results that you’ll be able to generate a huge amount of traffic and consequently emerge as a leading business/enterprise.
Read:- 5 Points Always Remember to Choose Reliable SEO Company
Share Keyword Data:
When you run organic and PPC campaigns simultaneously, you get more data for analysis. You can then optimize your overall strategy after determining the (organic and PPC) keywords which have the highest conversion rate.
Use Best Performing PPC Ad Copy to Inform your Organic Content Strategy:
As opposed to the time-consuming process of organically testing titles and metas, determining PPC ads that result in most conversions can give you an idea about creating title tags, meta descriptions, and page content more quickly.
Read also:- Google Adwords: Your Key to Success in Online Marketing
Use Site Search Data to Inform PPC Keywords:
Figuring out keywords that customers use to find out your product or service is the main objective of PPC advertising. You can get to know your customers’ needs and search habits better by enabling site search on your website and analyzing the terms that are frequently used.
Combat Negative PR:
There will be times when something negative would be said about your company. In times like this, combined PPC and SEO efforts can do a lot of damage control. The conversation can be guided more effectively if the SEO and PPC results are controlled for a particular term.