Video Content on the Net will Continue to Overtake TV
Keep up to date with the latest Video Content Marketing Trends with TDM Agency!
2018 was a year where businesses went all out on video content marketing. A report by Wyzowl statistics shows that about 63% of businesses have incorporated video marketing into their content marketing strategy. As of 2019, it has been predicted that video content marketing will continue to dominate the digital marketing scenario. So what is it about this marketing technique that has everyone hooked on it? Let’s find out!!
Video Boosts Conversion and Sales:
You can make some serious money with videos. If you add a product video on your landing page, it can lead to an increase in conversions by 80%. Videos can also directly lead to sales. Studies prove that majority of people/users who watch an explainer-video about a product are more likely to buy it. After all, we are visual beings – pictorial representation of data has a more profound effect on the brain than just plain text.
Videos Boost ROI:
A whopping 83% of businesses have said that video marketing has rendered them a good return on investment! Video production may not be the easiest task but it brings you great results. And, with online video editing tools constantly upgrading and becoming more affordable, you have every reason to invest in video marketing.
Video Builds Trust:
Conversions and sales are built upon trust. So, you need to stop selling and let people gravitate towards you (by selling them helpful and useful information) as the entire concept of content marketing is based upon building trust and creating long-term relationships with your users. Now, this is where the video comes into play. Video content not only engages the user but also taps into his/her emotions. Effective marketing videos have a conversational tone to them – they present your products in a manner that is simple, relatable and easy to understand.
Google Loves Videos:
Videos give you the opportunity to increase the time spent by visitors on your site. Longer exposure, in turn, helps in building trust and gives a signal to the search engines that you have good content on your site. According to Moovly, you are 53 times more likely to show up first on Google if your website has a video!! Therefore video content marketing is important if you want to push past competition and reach the top spot.
Video Appeals to Mobile Users:
Studies have shown that around 90% of customers watch videos on their mobile. Mobile views have grown more than 233% since 2013!! A report from YouTube shows that mobile video consumption increases by 100% every year. The size of your video audience is growing exponentially as more people are buying/using smartphones and prefer watching videos to reading content.